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Serious Journal is a field trip. Things you’ll most likely find in our Substack: branding, strategy, design, business, music, open spaces, outliers, tech, food, brand successes and failures, brands we like, brands we don’t like, among many others.
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Founded in 2012 by Deane Cruz & Lester Cruz, Serious Studio® works with forward-thinking brands who are not afraid to experiment or push boundaries in creativity & business. Our mission is to create brands that Make Sense & Look Good®.
This journal is a culmination of thoughts from the Serious people of Serious Studio.
Brand Intelligence Group
Brand Design Group