Creative Spotlight: Ten Years of Building Bridges with Deane Miguel Cruz and Lester Cruz
seriousjournal.substack.com
Words by Sara Rivera Serious Studio’s mission of creating purposeful design comes from the determination of its founders who, when we asked what is one lesson that 10 years of Serious has taught them, they answered, “Assert yourself.” As children turn ten, they start to think of themselves as “grown ups,” but really, they’re still just tall children, learning and having fun. Being ten is all about change, and such is the story of Serious—a flourishing team of creatives, an expanding portfolio, and the continuing pursuit for what Makes Sense and Looks Good. For Serious Studio’s tenth birthday, we got to talk to founders and Executive Creative Directors, Deane Miguel Cruz and Lester Cruz about growing up, doing good, and working together. Serious Studio’s mission of creating purposeful design comes from the determination of its founders who, when we asked what is one lesson that 10 years of Serious Studio has taught them, they answered, “Assert yourself.”
Creative Spotlight: Ten Years of Building Bridges with Deane Miguel Cruz and Lester Cruz
Creative Spotlight: Ten Years of Building…
Creative Spotlight: Ten Years of Building Bridges with Deane Miguel Cruz and Lester Cruz
Words by Sara Rivera Serious Studio’s mission of creating purposeful design comes from the determination of its founders who, when we asked what is one lesson that 10 years of Serious has taught them, they answered, “Assert yourself.” As children turn ten, they start to think of themselves as “grown ups,” but really, they’re still just tall children, learning and having fun. Being ten is all about change, and such is the story of Serious—a flourishing team of creatives, an expanding portfolio, and the continuing pursuit for what Makes Sense and Looks Good. For Serious Studio’s tenth birthday, we got to talk to founders and Executive Creative Directors, Deane Miguel Cruz and Lester Cruz about growing up, doing good, and working together. Serious Studio’s mission of creating purposeful design comes from the determination of its founders who, when we asked what is one lesson that 10 years of Serious Studio has taught them, they answered, “Assert yourself.”